Good Omens HQ

Privacy Policy

Good Omens HQ (“us”, or “we”) is the “data controller” in respect of your personal information on the website. This privacy notice sets out the basis on which any information (which may include personal data as defined in data protection law) that we collect from you or third parties, or that you provide to us through this website located at GoodOmens.store will be processed by us.

Please read the following carefully to understand our practices regarding your personal information and how it will be treated.

1. HOW AND WHEN WE COLLECT PERSONAL INFORMATION ABOUT YOU

We may collect and process personal information when you:         

  • visit our website (including when registering on our site, leaving any reviews or comments, or filling in forms on our website, such as when you sign up for newsletters or enter a competition);
  • purchase any products from our website or subscribe to any of our services;
  • contract us or request information from us in any other way;
  • interact with us we may collect and/or generate certain data about you as part of our interactions with you. In particular, we may create profile data which consists of inferences regarding your interests and preferences this way
  • report a problem or request support for the website; and
  • communicate with us via social networking websites, third party apps or similar technologies.

We may also collect information about you from third party sources, such as from your use of other websites which we operate and from related third parties such as sub-contractors.

2. WHAT PERSONAL INFORMATION DO WE COLLECT ABOUT YOU

We may collect and process the following personal information about you:

Submitted Information

  • We and our third-party providers and business partners,  may collect and process the following personal information about you which you provide:
  • contact details (such as your name, address, email address and telephone number);
  • demographic information (such as age and/or other information that may identify you as an individual);
  • password and other authentic information;
  • financial and credit information;
  • forms filled out by you on our website; and
  • your marketing preferences.

Please note that Good Omens HQ does not itself collect and/or store your financial information (such as bank account details and/or bank transactions, nor your payment card details. This information is collected and handled by Shopify https://shopify.com who we work with in order to provide the services. Information may also be collected by PayPal https://paypal.com, Apple Pay https://www.apple.com/uk/apple-pay/ or Google Pay https://pay.google.com.

Additional information

We will also collect and store your purchase history.

If you contact us with a complaint or query, we may keep a record of any phone number used to call our customer service number as well as the correspondence and the period of time it took for us to deal with a query or any request you had. We may also record your levels of satisfaction with the services we have provided.

When you visit our website, we may also collect information from you automatically, for example using cookies and other similar technologies. A cookie is a small file of letters and numbers that we may set on your device.

You can find more information about the individual cookies we use and the purposes for which we use them in our Cookie Policy [https://goodomens.store/pages/cookies]

3. PURPOSES FOR PROCESSING YOUR PERSONAL INFORMATION

We may process your personal information for the following purposes:

  • to provide you with the information, products and services you have requested and send you marketing and advertising materials;
  • to provide you, or permit select third parties to provide you, with information about other products and services we offer that are similar to those that you have already purchased or enquire about or that we feel may interest you;
  • to make suggestions and recommendations to you and other users of the website about products or services that may interest you or them;
  • to authenticate your access to our website;
  • for system administration purposes and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to monitor your use of our website to improve the user experience and to ensure that content is presented in the most effective manner for you and for your device;
  • to provide customer support and ensure we provide a good level of customer service;
  • to tailor any marketing or advertising so that it is more relevant to you;
  • to notify you of any changes to our services;
  • to ensure that our website is safe and secure; and
  • to comply with applicable laws and regulations.

We may also match personal information that you provide to us directly with other information about you obtained from or held by third party sources (such as social media platforms). This may include your contact details, demographic data, your social media interactions, preferences, shopping habits, interests, geographic location and age or age range. We may use this personal information to tailor and show advertisements more relevant to you either on our website or on third party websites (including social media platforms).

4. LEGAL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION

We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal information. In almost every case the legal basis will be one of the following:

  • Consent: For example, where you have provided your consent to receive certain marketing from us. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing email we send you.
  • Our legitimate business interests: Where it is necessary for us to understand our customers, promote our services and operate effectively, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights.
  • Performance of a contract with you (or in order to take steps prior to entering into a contract with you): For example, where you have purchased a product from us and we need to use your contact details and payment information in order to process your order and send the product to you.
  • Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation.

5. WHERE WE STORE YOUR PERSONAL INFORMATION

The personal information that we collect may be transferred to, and stored at, a destination outside the EEA or the UK, including countries, which have less strict, or no data protection laws, when compared to those in the EEA or the UK.

Whenever we transfer your information as described in the paragraph above, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect your personal information and to make sure it is treated securely and in accordance with this privacy notice. In these cases, we rely on approved data transfer mechanisms (such as standard contractual clauses) to ensure your information is subject to adequate safeguards in the recipient country. If you are located in the UK or the EEA, you may contact us for a copy of the safeguards which we have put in place to protect your personal information and privacy rights in these circumstances.

6. HOW WE KEEP YOUR PERSONAL INFORMATION

We take steps to ensure that the personal information that you provide is retained for only as long as it is necessary for the purpose for which it was collected. After this period it will be deleted or in some cases anonymised. For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (for example if you have made a complaint) for as long as is necessary to protect us from a legal claim.

Where we have collected the personal information based on your consent and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent then we will delete your personal information. However, please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

7. CHILDREN

Our website is not intended for, and should not be used by, children (as defined by local law). We do not knowingly collect personal data from children (as defined by local law) without parental consent except where in compliance with applicable laws.

8. DISCLOSING YOUR INFORMATION

We may share your personal data with any, and with selected third parties including:

  • to the extent permitted by applicable law;
  • business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you in order to provide you with a product or service;
  • business partners, suppliers and sub-contractors to provide you with information about promotions and offers;
  • advertisers, advertising networks and social networks that require the data to select and serve relevant adverts to you and others. We may also use aggregate and other information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience;
  • analytics and search engine providers that assist us in the improvement and optimisation of the websites; or
  • third parties when you consent to or request to such sharing.

We may disclose your personal information to other third parties in the following cases:

  • in the event that we sell any business or assets, in which case we may disclose your personal information to the prospective buyer of such business or assets
  • if we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory obligation or request; or
  • to any other third party where lawful.

9. YOUR RIGHTS

You have certain rights in relation to your personal information. These include: the right to object to the processing of your information for certain purposes, the right to access your personal information, and the ability to erase, restrict or receive a machine-readable copy of your personal information.

We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of these rights please contact us using the contact details below.

You may also have the right to complain to a data protection authority if you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have such concerns we request that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your concerns.

10. LINKS TO THIRD PARTY WEBSITES

Our website, newsletters and other communications may, from time to time, contain links to and from third party websites and services such as our business partners, affiliates and advertisers. If you follow a link to any of these websites and/or services, please note that they have their own privacy notices and we do not accept any responsibility or liability for them. Please check any such third party privacy notices before you submit any personal information to these websites or services.

11. CHANGES TO THIS PRIVACY NOTICE

We may change this privacy notice at any time. The new privacy notice will be displayed on our website. The date this privacy notice was last updated appears at the bottom.

12. CONTACT US

Questions and comments regarding this privacy notice should be sent to: hello@goodomens.store

Our registered offices are located at 5a Bear Lane, Southwark, London, United Kingdom, SE1 0UH.

This Privacy Policy was last updated on October 2025.